Our Story

Inspired by Tradition, Driven by Innovation

Growing up in 90s India, I witnessed firsthand the beauty of simplicity and sustainability in everyday life. My mother, like many others, adorned herself in cotton sarees and salwar suits that grew more comfortable with each wash, embodying the essence of comfort.

But it wasn't just about the clothing; it was about the values ingrained in our culture. I fondly remember how my mother would barter old clothes for utensils, or transform them into new creations like comforters through upcycling or poochas by downcycling.

As I navigated through life, I realized the importance of embracing diversity and inclusivity, both in body shapes and sustainable practices. My own experience of having to alter dresses to fit my triangle-shaped body fuelled my determination to create a brand where every individual feels celebrated, understood, and valued.

With these values at heart, I embarked on a journey to build a brand that not only offers clothing for all body shapes but also promotes circular fashion through upcycling, recycling, reselling, and donation of clothes. I envisioned a brand where comfort meets style, where every garment tells a story of craftsmanship, sustainability, and empowerment.

At Nivoraa, we are committed to honouring our roots while embracing innovation. We draw inspiration from the past to create a future where fashion is not just about what you wear, but the impact you make. Join us on this journey as we redefine fashion, one stitch at a time.